DIGITAL MARKETING AND GROWTH SPECIALIST
Driving revenue growth through data-backed marketing strategies, brand positioning, performance scaling, and multi-channel acquisition funnels.
Driving revenue growth through data-backed strategies, brand narrative framing, performance marketing, and high-impact multi-channel campaigns.
Years Experience
Avg ROI %
Awards Win
Brands Scaled
Global Markets
C-level growth strategy, paid acquisition governance, and high-ROI marketing leadership—without the $350K+ full-time executive salary overhead.
Building 90-day scale roadmaps, brand positioning frameworks, unit economics optimization, and CAC/LTV payback models.
Directing $50K–$500K+/mo ad budgets across Meta, Google & TikTok with aggressive creative testing and 3.8x+ ROAS targets.
Engineering automated Klaviyo & HubSpot CRM nurture funnels, VIP customer loyalty loops, and post-purchase AOV drivers.
Recruiting, mentoring, and managing in-house marketing talent, setting quarterly OKRs, and holding agencies accountable.
Tailored executive engagement structures designed for founders, brands, and scale-ups.
Deep-dive audit of your entire marketing engine, funnel redesign, and 90-day scaling blueprint.
10–20 hours/week of dedicated executive leadership, team management, and growth governance.
Bi-weekly 1-on-1 strategic mentorship sessions for founders, CEOs, and internal growth leaders.
Click a niche tab below to view targeted metrics, strategy playbooks, and campaign achievements.
Full-funnel growth engineering, multi-channel acquisition architecture, CAC/LTV payback optimization, and cross-channel campaign governance that scales enterprise & DTC brands predictably.
Scaling B2B SaaS ARR/MRR pipelines through Account-Based Marketing (ABM), Product-Led Growth (PLG) onboarding, high-intent Google & LinkedIn acquisition, and HubSpot CRM sales enablement.
Scaling Shopify & Shopify Plus DTC brands through high-converting UGC video ads, automated Klaviyo email/SMS retention flows, and Frictionless Checkout CRO.
Building high-converting organic content engines, whitepapers, executive thought leadership, and editorial funnels that transform readers into active revenue.
Architecting high-intent Google Search, Performance Max (PMax), Google Shopping, and YouTube campaigns with surgical negative keyword sculpting and smart bidding.
Scaling Facebook & Instagram ad accounts using Advantage+ shopping campaigns, dynamic creative testing (DCT), UGC video hooks, and retargeting matrices.
Pioneering modern search dominance across traditional Google SEO, Generative Engine Optimization (GEO), and AI Search (Perplexity, ChatGPT & Gemini AEO) for future-proof organic reach.
Designing end-to-end GTM launch roadmaps, positioning frameworks, buyer persona interviews, and competitive win-loss playbooks that win market share fast.
Explore 50+ specialized marketing software tools, AI search engines, analytics stacks, DTC e-commerce platforms, paid media managers, and CRM systems.
From initial discovery to optimization, a systematic approach to driving scalable growth.
Comprehensive analysis of business goals, current positioning, market landscape, and key target personas to map out precise KPIs and growth opportunities.
Deep-dive competitive research, buyer persona interviews, positioning maps, and GTM strategy design.
Multi-channel campaign deployment, paid acquisition setup, content creation, and automated nurture funnels.
Performance analytics tracking, conversion rate optimization (CRO), A/B testing, and strategy iteration.
Real stories from founders and executives who scaled their brands with strategic marketing leadership.
"Zaynab transformed our entire GTM framework. Her strategic clarity and brand storytelling helped us scale revenue by 240% within 12 months. Highly recommended!"
Got questions before starting a project? Here are answers to the most common inquiries.
I work with high-growth brands, startups, scale-ups, and established enterprises for GTM strategies, brand overhauls, fractional CMO roles, and full-funnel marketing execution.
A typical end-to-end GTM strategy sprint takes between 4 to 6 weeks, depending on market research requirements and team scale.
We establish clear revenue, pipeline, CAC, and conversion metrics beforehand. Custom dashboards are created for real-time tracking.
Absolutely. I frequently integrate as a strategic advisor or fractional leader alongside existing marketing and sales teams.
Engagements are structured either as milestone-based strategic projects or monthly fractional CMO retainers tailored to your growth goals.